Entries tagged with segmenting

Sharada Ramanathan's picture
Sharada Ramanathan
• 12/08/17

This is a question that many PPI users grapple with. As an organization that serves the poor, what is the measurable metric related to reaching the poor that we must aim for? To paraphrase the well-known Goldilocks fairy tale – how do I ensure that it is neither too high, nor too low, but just right?

This first installment of the PPI Practitioner Guidance Series demonstrates how applying the PPI to your customer base and determining who you already serve before setting targets will generally ensure that your poverty goals are realistic.

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